80% of successful real estate agents use social media because social media marketing has a higher rate of conversions than outbound marketing. Real estate agents have a great opportunity to truly successful if they adopt social media marketing for their real estate businesses.
In this article, we’ll look at some of the ways that real estate agents benefit from Social media marketing
Social Media Accelerates Real Estate Agent Awareness
By using social media marketing, you let the millions of people on the platforms know about your existence.
Social media allows you to target them and grow relationships with them. When you build good relationships, people will share your information with their friends who are looking for a property.
Social Media Marketing Is Easy And Cost Effective
Social media marketing is cheaper and has a greater potential than traditional marketing.
For instance, you can set up a real estate business page on Facebook is free and they have easy guides for advertising.
This is the same on Twitter and LinkedIn.
Smart real estate agents use social media marketing for real estate because of it easy to get started and there is less cost to effort and reach.
Social Media Allows Easy Measurement Of Conversion Rates For Strategy
Real Estate agents who use social media to advertise can use the analytical methods available to evaluate their advertisement performance.
They can then use this data to strategize marketing.
Most of the big social media platforms have powerful tools that allow real estate agents to know the number of impressions created in real time.
With Social Media Marketing Real Estate Agents Get More Opportunities to Convert
Every post you make on social media has some potential to convert customers for your property.
Every single one!
Think about it every post will attract a number of likes and shares. T
This humanizes your advertising through interaction. And when people connect with your advertising you have a higher potential of converting them.
Also, Read: Social Marketing Ideas for Real Estate Agents
Social Media is Everywhere 24/7
More than half North America uses mobile devices to access social media platforms.
This literally means that a real estate agent can connect to people at any time and from anywhere.
This goes way beyond traditional advertisements constraints where you cover only certain geographic locations
Your potential clients could be traveling around the world or they could be foreign investors.
Given the fact that real estate agents need to be able to communicate with people on the go and around the world social media marketing is a smart choice in today’s wired market.
Social Media Marketing is Good for Customer Service
Because social media allows real estate agents to connect to their real estate customers at any time – you can answer them in real time.
Social media marketing makes it possible for you agents to interact with clients to serve them effectively and promptly whether it’s responding to a comment on the Facebook business page or on your Instagram account.
Most people nowadays are more likely to comment or message than make a phone call or email. This is because it’s easy to do and less formal.
If you use social media, you will be connecting with more potential customers than if you weren’t active.
Social Media Marketing – A Boon For Real Estate Agents
Real estate agents should consider social media marketing a necessity. It has added significant advantages compared to traditional marketing.
With social media marketing, real estate agents can increase sales and at the same time achieve better customer service.
And it costs less too!
- Email Marketing Benefits for Real Estate Agents
- Digital Marketing Tips for Real Estate Property Selling
- Reasons Why Email Marketing is Important for Real Estate Agents?
- Online Marketing Tips for Real Estate Property Sale